The big branding trend you can’t ignore in 2024

And in the twinkling of an eye … 2023 has come and gone. Have you realized that we’re in the final stretch of this crazy year?! 2023 has been a real rollercoaster for your business marketing, with so many trends that have changed branding and digital marketing. And 2024 will be no different.

You know George Santayana’s famous quote:
“Those who forget their history are condemned to repeat it.”

That’s why, in this last two months of the year, it’s important to analyze your company’s marketing. It is essential to understand which 2023 trends you have applied to your business and which have worked, and which you have chosen to ignore and which could have revolutionized your sales.

However, just as important as analyzing what has already been done is planning for what is to come. With this in mind, Ontag has decided to share with you the major trends in branding and digital marketing for 2024. However, we can’t do this without first talking about some of the topics that will be in vogue this coming year:

1. Artificial intelligence
The first subject we’ve identified as important for 2024 will be carried over from the previous year. It’s true, Artificial Intelligence is here to stay, and if in 2023 we saw major innovations due to this software, in 2024 this will be no different. Next year, it is believed that companies will use Artificial Intelligence to create increasingly accurate consumer profiles and, consequently, use this data to improve their advertising campaigns and the shopping experience for each consumer.

2. Contextual advertising
Contextual advertising is advertising that only appears on pages with a related theme. In this new year, it is expected that contextual advertising will be increasingly sought after by companies, as ads that appear “contextualized” are very popular. better received by the consumer. This makes them much more likely to click on the ad.

3. Growing investment in ads on social networks
Social media will continue to be a very important communication channel for companies. In the course of 2023, there was an increase in the use of ads on social networks. Next year, we expect this reality to be even more recurrent. These ads will have to be increasingly interactive and tailored to each audience.

4. Video branding
As the years go by, video content is gaining more and more fans. This trend will continue next year. In advertising, it is estimated that videos will be increasingly encouraged, as they have a more positive impact than other forms of advertising. We also encourage the creation of quality video content to reinforce your brand’s branding.

5. Focus on conversions
Conversions will continue to be the main indicator of advertising effectiveness next year. However, to achieve high conversions you need to improve user experiences on your websites and social media pages. For 2024, it is important to develop more intuitive and user-friendly websites.

Now that you know some of next year’s trends, it’s time to talk about the big trend you won’t want to miss: personalizing your customers’ experience.

We believe that in 2024, this will be the key to success for your business. As we’ve told you in previous articles, we live in an age where people are bombarded with new information all the time. This makes the process of choosing much more difficult for the consumer. This makes it imperative for companies to find ways to differentiate themselves from the competition.

To help you do this, here are some suggestions to implement in your digital marketing strategies:
– Take advantage of artificial intelligence tools to collect and analyze data about your customers in order to better understand their interests, behaviors and needs. In this way, you will be able to communicate more effectively with your target audience.

– Personalize your content so that your potential consumer feels that you designed that post, blog article, campaign, promotion or product specifically for them. We all like to feel unique, especially when we’re spending money.

– Use Marketing Automation software to segment your audience, and then take the opportunity to design mass advertising campaigns for each segment.

As you can see, 2024 is a promising year. Therefore, planning ahead for the coming year will give you a huge advantage over your competitors, not only in strategic terms, but also in terms of consumer preference. This planning will enable you to offer your customers a unique experience.

And by differentiating yourself from your competition, when the time comes to choose, there’s no doubt that your business will be selected.

Written by Inês Oliveira, digital marketer.